Marketing

Businesses must react quickly to shifts in consumer tastes and other market dynamics. Tomorrow’s market leaders will be companies who can effectively harness the vast amount of customer feedback and respond with solutions to consumer needs.

The purpose of this course is to provide adult students with the marketing knowledge and skills to sell information, goods and services, and to solve consumer needs. Topics include: Developing Relationships through Customer Focus and Quality; Technology and Ethical Behavior; Creating Value through Customer Satisfaction and Quality; Global Dimensions of Marketing; Developing a Marketing Plan; Marketing Research and Decision Support Systems; Market Segmentation; Targeting and Positioning; Consumer Behavior; Product Strategy and Relationship Marketing; Distribution Channels; Marketing of Services; Advertising; Sales Promotion; Public Relations; and Pricing.